Table of contents
Email Blast Campaigns
Email Blasts are designed to send the same message to everyone on your campaign list at the same time. This is extremely valuable when sending Newsletters, Market Updates or current property lists.
Email Drip Campaigns
Email Drips are designed, just as the name implies, to slowly drip information to potential clients. The Email Drip is a sequence of emails that each new contact record will be take through. Unlike an Email Blast, where everyone currently on the campaign list receives the same email, the drip will start at the first email in the sequence for each new contact. As a result of this marketing style, it is important that the information in the Email Drip Campaign does not become out of date too quickly (i.e. current news is not suited for Email Drip Campaigns). Click here for Sample Emails.