Table of contents
Objective
The Offline Marketing Code feature in onTrackCRM provides a simple unique code that can be used in an offline mailer to electronically deliver a document, such as a CMA. There are two objectives; First, deliver the document. Second capture the email address of the recipient.
How it Works
On a physical marketing piece (i.e. mail piece, post card, door hanger, flyer, etc.) you provide a website address and a unique code for the client you are targeting. In order to receive the information advertised (i.e. CMA), the recipient visits the website, then enters their unique code and their email address. An email containing the advertised content is immediately sent to them and their email address is stored in ontrack.
Initial Configuration for Offline Marketing
Compose Your Delivery Email
On any contact record, compose an email that will deliver the content you will advertise. Within the email body include a hyperlink with the special token $custom-cma_url$. Other tokens can be used to make it specific to the recipient.
Example Email Subject
Your requested CMA for $contacts-mailingstreet$, $contacts-mailingcity$
Example Email Body
Hi $contacts-firstname$,<br /><br />Click the link below to download the CMA for your property at $contacts-mailingstreet$, $contacts-mailingcity$<br /><br /><a href="http://$custom-cma_url$">Click here to download CMA</a><br /><br /><br />Sincerely,<br />$users-signature$<br /><br type="_moz" />
If you composed this email on your own contact record, send it to yourself to see how it looks.
NOTE: The link will not work until you enter a code on the website later.
Obtain the Email ID
To obtain the Email ID for your delivery email, simply edit it and record the number at the end of the URL. Record it for use in the next step. In the example below the Email ID is 13137.
Forward Offline Marketing URL to Landing Page
A simple easy to type URL should be selected and registered for use on offline marketing pieces so that it is easy for recipients to visit the landing page.
Example Domain
VALUEREPORT.ORG
is forwarded to
http://et.ontrackcrm.com/cw/cma/index.php?emailid=13137
NOTE: The ontrack instance and the Email ID (shown in red) will change for your setup.
Configure Domain Forwarding in Godaddy
- Access your domain in Godaddy
- Cick the Manage link next to Forwarding
- Enter the ontrack landing page above (replace the beginning ET with your ontrack install and replace the Email ID)
- Select Forward with Masking
- Enter a title of your choice. This will display as the web browser tab title
- Complete the form and add forwarding
How to Market to a Specific Contact
Create a Document
- In onTrackCRM, navigate to the contact record you will send the Offline Marketing
- Scroll down to the Documents section
- Click Add Document
- Upload the PDF (i.e. CMA Report) that will be delivered to this contact
- After uploading, the page will select. Sroll down to the document that was just added to obtain the unique code
Offline Marketing Piece
Using the example above, you would include the following information in your marketing piece;
- Website to visit: ValueReport.org
- Code to retrieve your value: QBZ
Repeat for Each Contact
Each contact record must have their own document uploaded in order to obtain a unique code.
Advanced API Usage
onTrackCRM Offline Marketing supports the use of any landing page, which can be hosted on any web service provider.
Simple HTML Form
Create your HTML form with either POST or GET method. Replace the ET (shown in red) with your ontrack address.
<form action="http://et.ontrackcrm.com/cw/cma-api.php" method="post">
Hidden Input Configuration
Include the following hidden inputs to configure your form.
Specify that the API should send the document to the site visitor.
<input type="hidden" name="send" value="">
Provide your onTrackCRM API Key. This can be found in My Preferences > Access Key
<input type="hidden" name="key" value="REPLACE WITH ACCESS KEY">
Specify what page to load if the submission succeeds or fails
<input type="hidden" name="redir_success" value="http://et.ontrackcrm.com/cw/cma/success.html"> <input type="hidden" name="redir_failed" value="http://et.ontrackcrm.com/cw/cma/failed.html">
Specify what will appear in the onTrackCRM stream when the document is retrieved
<input type="hidden" name="stream" value="CMA Retrieved">
Specify the Email ID that will deliver the document. NOTE: This can be done as a hidden input or as a URL parameter
As URL Parameter
http://et.ontrackcrm.com/cw/cma/index.php?emailid=13137
As hidden input
<input type="hidden" name="emailid" value="13137">
Text Inputs
Your form must include a text input to enter the Offline Code and an email address. The input names must be as shown below.
<input type="text" name="code" value="Enter your Report Code here" /> <input type="text" name="email" value="Enter your email here" />